Hair cut and color
The same face is rated differently with a different cut.
When researchers showed the same faces with different hairstyles, attractiveness ratings changed with the hair. Shinier, well-aligned hair was also rated younger, healthier and more attractive.
In the appHair is the change it leads with: a cut and, if you open it up, a gloss or tone chosen for you, in words a stylist can act on.
Mesko & Bereczkei, 2004, Human Nature · Will et al., 2025, Int. J. Cosmetic Science
Skin
Even skin reads as healthier.
Faces with a more even distribution of skin color were judged younger, healthier and more attractive.
In the appWhen skin is open to change, the plan evens out blotchiness and shine — sunscreen, a sheer tint, a light moisturizer. Your skin tone stays your own.
Fink, Grammer & Matts, 2006, Evolution and Human Behavior
Brows, lashes, lips
Definition around the eyes and lips raises facial contrast.
The contrast between the eyes and lips and the skin around them is a cue people read as more feminine; cosmetics heighten it, and redder lips made women's faces look more feminine and attractive.
In the appGroomed brows, defined lashes and a lip tint — only for the features you open up, and only as far as your makeup setting allows.
Russell, 2009, Perception · Stephen & McKeegan, 2010, Perception
Makeup
A little goes a long way — and the look matters.
Makeup raised ratings of attractiveness and competence, both at a glance and on a longer look. Whether it also raised likability and trust depended on which look was worn.
In the appYou choose none, light or open. Light is the default, and the plan sticks to looks that read as you on an ordinary day.
Etcoff et al., 2011, PLoS ONE
Facial hair
Shaped beats shaved.
In ratings of the same men clean-shaven, stubbled and bearded, heavy stubble was rated most attractive, and full beards scored highest for perceived health and parenting ability.
In the appWhen facial hair is open to change, the plan works with the beard you have — a clean outline, an even length.
Dixson & Brooks, 2013, Evolution and Human Behavior
Glasses
Frames change the impression, not just the look.
Full-rim glasses made faces look more intelligent but less attractive; rimless glasses raised perceived trustworthiness without the attractiveness cost.
In the appWhen glasses are open to change, the preview and plan cover frames that suit your face.
Leder, Forster & Gerger, 2011, Swiss Journal of Psychology
Brows, kept
Your brows are part of how people recognize you.
Removing the eyebrows from photos made familiar faces harder to recognize — about as much as removing the eyes.
In the appSo the app grooms brows and never redraws them. Recognizably you is the whole point.
Sadr, Jarudi & Sinha, 2003, Perception
The honest scale
Finishing touches, not a new face.
When the same women were rated with and without makeup, makeup raised
attractiveness only a little; the differences between people mattered far more. That's the point — these
changes polish a face that stays yours, which is also why there are no scores to chase.
Jones & Kramer, 2015, Perception